Basic training (social media marketing series)

By Steve Savant

Social media marketing is establishing beachheads in the insurance and financial industry with rudimentary sales campaigns. The value of social media is ever increasing in brand awareness, as well as basic relational communication — benign enough to be approved by compliance. While it’s true that most communication is of a personal nature with no product or planning aspects, it is increasingly an indirect way to develop community name recognition with soft sell promotion that isn’t advertising, just relationship development.

Steve and Amy McIlwain escort you through social media boot camp. Amy is a national social media columnist and president of Financial Social Media.