Welcome to the estrogen zone: Women and money series

By Steve Savant

Ash Brokerage Corporation


The nation’s wealth is transferring from wallets to purses. With the majority of World War II and Korean veterans leaving their estate to their spouses, money has passed on to mother who is being cared for by her baby boomer daughter. The Pink Nation is now in charge. Women already run the majority of the financial matters of their households. Now they and their daughters are increasingly controlling inheritance transfers at staggering amounts.

But what’s really staggering is that 70 percent of financial and insurance advisors receive a pink slip from the Pink Nation because of their prior inattentiveness and their inability to communicate the way women want to be addressed. Welcome to the estrogen Zone with special guest Brittney Castro, CFP and host Steve Savant.