The value of online video

By Steve Savant

Ash Brokerage Corporation


Five years ago, we held a Sony video camera in our hands attempting to record an instructional video — hysterical! Two years ago, we used live streaming from a Web cam in a radio studio, but the quality was wanting. One year ago, we went to HD1080p single-shot camera recorded with a static background. Now we record with a three-camera shoot with green screen technology for multiple stages and sets. Our daily producer broadcast has a significant presence online and is formatted for TV and radio. Steve and Jessica outline the analytics of page views, plays, downloads and embedded email to underscore the value of video online.