Baby step strategies (social media marketing series)

By Steve Savant

Dipping your toe into the world of social media may be unnerving. The first couple of steps into any new venture can cause you to walk gingerly. And add to this discomfort the whole issue of compliance — well, you're walking on egg shells hoping not to wake the baby. But baby steps are necessary to get you moving down the path of implementation. That’s never been as true as your first foray into social media. But take heart, you’re not alone. There have been others who have blazed a trail before you and lived to tell the tale. They’re just telling in it in Tweets and texts.

Steve and Amy hold your hand as you learn to walk the walk and speak the talk of social media. Amy is a national social media columnist and president of Financial Social Media.