Direct mail remains popular among insurersNews added by ProWEB Media on March 1, 2010
Gary Linnell

ProWEB Media

Joined: December 27, 2005

Insurers continue to rely heavily on direct mail, despite the growing influence of social media and ongoing budget cuts, according to a recent survey by Mintel Comperemedia.

The study found that during 2009, life insurance mail offers increased 9 percent from the previous year, and health insurance rose 4 percent, while property and casualty direct mail offers fell 5 percent, and credit card direct mail decreased by approximately one-third.

In a statement, Mintel vice president of insurance services Daniel Hayes said, "Insurance companies continue to rely on direct mail to communicate with clients and prospective clients. In the face of social media, direct mail is still one of the best ways to put an insurance offer in front of an unfamiliar client."

In addition, he noted that direct mail can help direct people towards a company's social media Web site, and can provide information and branding when used with other media forms.
The views expressed here are those of the author and not necessarily those of ProducersWEB.
Reprinting or reposting this article without prior consent of is strictly prohibited.
If you have questions, please visit our terms and conditions
Post Press Release