Survey: Gen X vital to online insurance salesNews added by ProWEB Media on January 26, 2010
Gary Linnell

ProWEB Media

Joined: December 27, 2005

A new survey of online consumers hints that property and casualty insurers should target customers in their thirties, rather than the younger generation.

Wells Fargo recently conducted a study of 1,000 online banking customers, finding that those in their thirties are more technologically experienced than those in their twenties.

According to Melanie Donaghy, vice president of online marketing strategy for Wells Fargo, this means that while many insurers target the younger generation of buyers, it is those in their thirties who are more likely to embrace the continual evolution of technology.
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