8 ways to market on a pauper's budget
By Dennis Postema
Postema Marketing Group, LLC
When I started in this business I was flat broke. Here are some of the ways that helped me get my name out in the local community that didn't break the bank.
1. Write a press release on a hot topic. For example, you could write about the Affordable Care Act. Distribute the release to the local papers, radio stations, the Internet and to any other free publications. And you can offer a free booklet or report for calling in.
2. Offer an educational presentation. Take the same hot topic from your press release and put together an educational presentation. Contact your local library, rotary club, Chamber of Commerce, county fair board, AMVETS, etc., and offer to speak on the topic for free. Again, hand out your free booklet or report.
3. Drive traffic to the presentation. Take the same topic, add material to it and offer to share parts of the talk with other professionals, teaming up with local CPAs and attorneys to try and drive traffic to the presentation.
4. Create one-page brochures or flyers. Design a one-page brochure or flyer which displays all the services you offer. Make sure you place them wherever you can — gas stations, coffee shops, grocery stores, libraries, etc.
5. Order your business cards in bulk. You'll be amazed how little the price increases when you make 100, 500, 1,000 and even 5,000 copies of your business card. Be on the lookout for per-card prices, rather than your overall total. Don't skimp when handing these out. I usually give at least five to each client. Make sure to put them up with your free flyers. Some card companies will even print your first 100 business cards for free if you are just starting out.
6. Write quality content. Offer a blog and other free high-quality content, and place it anywhere and everywhere you can for free. Make sure you use social media to promote your blog and drive traffic back to your website.
7. Offer better service than your competitors do. Go the extra mile with phone calls, birthday cards, thank you cards, etc. Once you become referable, don't forget to ask for referrals and hand out plenty of cards and flyers.
8. Get involved in the community and help. There are so many organizations that need not only your money, but also your time. Volunteering at places or events (such as the American Cancer Society, for example) is a great way to get your name out there.
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