I learned a lot about how to effectively integrate social media platforms into your business while attending GAMA International’s LAMP 2011 conference in Washington, D.C., earlier this week.
Social media guru Amber MacArthur’s main platform presentation was filled with incredible statistics, innovative web tools and ideas for how to build a community on Facebook
In 2010, eight new members joined Facebook every second. More than half of Americans are now on Facebook, and the 65-and-older demographic is growing the fastest — no doubt because such a high percentage of younger people are using it already.
One of the things I didn’t realize before MacArthur mentioned it was that only about 10 percent of your Facebook “friends” ever go to your page — they just see any updates you’ve made via their news feed.
Busiest time on Facebook? 3 p.m. on a Wednesday. Sundays have the least amount of activity on Facebook.
And while Facebook is truly the social network, LinkedIn is the business network. MacArthur says 51 percent of financial advisers who use social media rank LinkedIn “most important.”
She also talked about a variety of free tools available to help you find current information that’s most relevant to you as a professional. A prime example: LinkedIn Signal (www.linkedin.com/signal
), which makes it easy for professionals to glean only the most relevant insights from the never-ending stream of status updates and news. It allows you to hone in on updates from your colleagues or the audiences you are most interested in researching and understanding.
Some other tools/sites MacArthur mentioned you might want to investigate, which you may or may not yet be familiar with:
- HootSuite — Your social media dashboard
- Quora — “A continually improving collection of questions and answers created, edited and organized by everyone who uses it.”
- Qwiki — “Social search on steroids” according to MacArthur
- Namechk — “Check to see if your desired username or vanity url is still available at dozens of popular social networking and social bookmarking websites.”
- Mashable — The social media guide.
For more on social media, see:
Social insecurity? How to incorporate social media tools into your marketing
The best social media compliance products for financial professionals
Some rules for financial advisors using social networking
Points that help you sell: How to win Facebook friends and influence bloggers
How producers can market themselves using social media