Your million dollar marketing system, Pt. 1: Creating a solid foundationArticle added by Annette Bau on October 6, 2010
Annette Bau

Annette Bau

Tempe, AZ

Joined: October 01, 2007

Follow these steps to achieve success personally and professionally.
I have dedicated my life to advising and studying successful people, through interviewing and working with thousands of multi-millionaires. Each month, I interview someone new for my “Defining Millionaire Moment” interviews.

An important fact I have discovered is that the differences separating an average producer and a top producer or a millionaire and a non-millionaire are subtle, but critical to reaching your potential. The great news is these principles and behaviors can be implemented by anyone who is willing to do the work.

Through my 20 plus years of research, I have found that too many people are living three-legged lives. While most people who want to remain sitting wouldn’t sit on a four-legged chair that is missing a leg, too often, people are financially secure but lack excellent health or strong relationships. I define success as a person who achieves a balanced life consisting of wealth, health, happiness and peace of mind.

In researching people who are successful both personally and professionally , I have found that a solid foundation is important, and requires clarity, a plan, and a clear vision. By following these steps, you, too, can create the business and life you desire.

Step 1: Decide
The first step is to decide what you want. In my studies, one of the major reasons people fail is because they don’t decide what they want. You may say, "Well, that seems simple enough." In deciding what you want you, need to be very clear. This allows you to implant your goal into your subconscious mind.

Take time each day to clearly identify what you want personally and professionally. How many affluent clients do you work with? What niche market do you specialize in working with? How much money do you make each year? How much money does each client generate? Do you have great health and strong relationships? Simply deciding what you want will propel you to achieve your goals.


Step 2: The question
One of my favorite quotes by Henry Ford is, “The level of thinking that got you to where you are is not the same level of thinking that will get you to where you want to be.”

The next step is to continually ask, in all areas of your life, “Am I getting my desired results?”

If you responded “yes,” then keep doing what you are doing. If you responded, “no” or “sometimes,” then you need to either accept your results or look at what is working and continue to complete the tasks that support the achievement of those results. In addition, you need to determine what is not working and replace those with activities and behaviors that support your goal.

Too many people want a result, such as becoming financially free, and yet they overspend and do not save money. Desiring a new result while continuing to do the same thing is considered insanity, as Albert Einstein so eloquently shared with us.

Step 3: Elevate your worth barometer
In my book, “The 7 Principles of Becoming a Millionaire for Life,” I share insight on a term I refer to as a worth barometer. A worth barometer is a combination of your self esteem and beliefs. Individuals who either don’t achieve their goals or achieve their goals while compromising their health and relationships have a low worth barometer.

If you fall into either of those categories, I encourage you to spend time each day improving your self-image and beliefs. Healing your worth barometer begins with creating a solid foundation both personally and professionally.

In my next article, I will address subsequent steps, including defining your mission, setting affirmative goals, high value fixed daily activities, income producing activities and much more.
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