November is the 10th anniversary of Long-Term Care Awareness MonthBlog added by Paul Wilson on October 26, 2010
Paul Wilson

Paul Wilson

Denver, CO

Joined: May 30, 2007

My Company


In 2001, the American Association for Long-Term Care Insurance (AALTCI) established November as Long-Term Care Awareness Month.

Over the years, the effort has been rewarded with a Congressional resolution, proclamations from both governors and mayors, and special LTC educational inserts in leading national consumer magazines.

A recent study by the National Association of Health Underwriters (NAHU) found that many Americans are unaware of the costs of long term care, and 24 percent of Americans incorrectly believe Medicare will pay for their long term care.

In truth, Medicare does not cover long term care bills, and many Americans must reduce their assets to dangerously low levels before they can become eligible for Medicaid, which can leave them financially vulnerable.

NAHU found that just one-quarter of respondents correctly identified the national average range of annual long term care costs, and stressed the necessity of ensuring that Americans prepare themselves in case long term care is required.

According to the NAHU study, one in five Americans over the age of 50 is at risk of requiring long term care in the next year. Awareness and preparation are key, especially when dealing with current medical conditions that can become costly over time.

In honor of Long-Term Care Awareness Month, make sure you remain current on LTC issues and talk to your clients about this important topic.

For more information on long term care and the AALTCI, check out Jesse Slome’s content on and visit the AALTCI website.
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