By Paula Aven Gladych
ING U.S., Inc. is partnering with NBCUniversal to inspire a national conversation about financial education and the importance of preparing for retirement
The partnership includes a cross-portfolio, multi-platform sponsored initiative to encourage people to discuss their personal financial issues. Through April 2014, viewers of NBCUniversal can interact on-air and online with financial experts through NBC News, CNBC, MSNBC, NBCSN, Golf Channel and USA Network.
To kick off the initiative on Jan. 16, “Mad Money’s” Jim Cramer and “TODAY’s” Carson Daly encouraged viewers to submit their personal finance and retirement questions via social media.
“Promoting greater financial education is extremely important to us, and it reinforces our commitment to helping Americans with their retirement readiness,” said ING U.S. Chief Marketing Officer Ann Glover. “We’re excited to be working with NBCUniversal on this pioneering effort. It has the potential to reach multiple groups across a number of dynamic platforms, including conversations in the evolving social landscape.”
The integrated initiative with ING U.S. will extend to segments airing on MSNBC and stories in the website’s “Economy” section that will provide analysis and insight into the current economic climate. Additionally, as part of the initiative, NBC News’ “Meet the Press,” NBCSN, Golf Channel and USA Network will feature on-air ING U.S. advertisements throughout the Olympic Games coverage.
These advertisements highlight the company’s “Orange Money” creative campaign, and underscore the importance of carefully saving and managing one’s retirement assets.
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.
ING U.S., which will rebrand as Voya Financial in 2014, is a premier retirement, investment and insurance company serving the financial needs of approximately 13 million individual and institutional customers in the United States.
Originally published on BenefitsPro.com