Don’t dismiss shined shoesBlog added by Dennis Postema on June 25, 2014
Dennis Postema

Dennis Postema

Defiance, OH

Joined: November 09, 2006

I was recently at a veteran’s house, and when I finished filling out the application, he mentioned why he chose to do business with me (and my company). To my surprise, his reason for doing business with me was because he noticed my shoes were shined during our first appointment.

Being a veteran, this was huge to him. After learning that the reason he did business with me was something as simple as my shoes being shined, I was reminded of how many times over the last 12 years I have seen something like this happen. Perhaps it happened to me personally or to one of my agents I was training in the opposite fashion. Regardless, never forget that in this industry, we service the public and our clients, and every little detail counts.

No matter where you are, know that someone is always watching you. Here is a quick checklist:
  • Press your clothes.
  • Shine your shoes.
  • Properly groom your hair, nails (no biting), breath and body (deodorant).
  • Only post acceptable photos and comments on social media (you never know who is a friend of a client).
  • Always be polite (don't tell off a waitress or act like a jerk).
  • Don't give in to road rage.
This is just a start to the list, but I can't even begin to tell you how many sales I have seen lost because of the pettiest things. No matter what, remember that everything counts!

What are some of the petty things that have kept a client from doing business with you or someone you know? What are some of the little things you’ve done or details you’ve paid attention to that have led to business? Share your stories below so we can all learn from one another.
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