Blogs: why every producer should have one

By Mike Kaselnak

2Objects


​Blog schmog.

At least that's what I hear from some advisers when I talk to them about setting up a blog. But here's the deal — people read blogs.

My neighborhood has a blog and everyone reads it. My son's sports league has a blog ... and everyone reads it.

People love to peer into people's life and business. It's fun.

So why not tap into human nature's desire to gossip and create a blog? Talk about anything that adds value or is of interest to your client's lives. It doesn't always have to be about money, but you should have a heavy dose of financial help and opinion on it.

Offer them checklists like:
  • What you should have in your safety deposit box

  • Why most people's beneficiaries are wrong

  • Top three mistakes people make with their 401(k)
Or anything else that is topical.

And speaking of topical, make sure you are commenting about what they are hearing in the news, and offer them ideas on how to either deal with those topics or better yet, profit from them. You'll be amazed at how quickly your readership can build when you keep it topical.

when your readership starts to builds, so will your clientele. Just do these four things and you'll be well on your way to dominating your competitors:

Keep your blog:
    1. Topical
    2. Fun, interesting or amusing
    3. Constantly give them ideas that they will find helpful
    4. And show a personal side to yourself