Long term care: Stephen Forman on selling (Skype interview series)

By Vanessa De La Rosa

We recently kicked off the ProducersWEB Skype interview series by sitting down with long-time ProducersWEB member and contributor, Stephen Forman. Stephen is the senior vice president of Long Term Care Associates, Inc. and a leading voice in the industry.

In this second half of the interview, Stephen outlines the key factors that influence buyers' decisions, how to add urgency when selling, his thoughts on direct mail marketing strategies, how he uses technology and social media, his favorite sales strategy, and whether or not he has an exit plan.

To watch part one of this interview, click here.