Show me the leads! Your guide to online annuity and life insurance lead generation services
By David Shields
WealthMark Advisors, Inc
Wouldn’t it be great if your clients were hand-selected, lovingly wrapped and delivered to your doorstep with minimal effort on your part? Most online annuity and life insurance lead generation services guarantee as much, but before signing up with one, it might be prudent to examine them to see if what they have to offer is right for you.
When you’re dealing with these services, keep in mind two factors: quality and quantity, or value and volume. Is the service turning over a select amount of prospects that have first been scrubbed, polished and combed through, leaving behind only the diamonds? Or is the service simply unloading a heap of unreliable names and numbers into your inbox every morning, as a dump trunk would a pile of rubbish?
In one example, you’re getting value. In the other, volume. Both have their benefits and tradeoffs. You could pay exorbitantly for a handful of “quality” prospects, yet never get past “Hello.” On the other hand, a stack of inexpensive shot-in-the-dark contacts might contain one or two serendipitous buyers.
Here are a few of the Internet’s leads generation services, some offering value, others volume. Maybe one of them can help you find your next big buyer.
All Web Leads 1-888-522-7355
• Nuts and bolts: All Web Leads provides top-quality health, long-term, annuity and senior health insurance leads. Their leads are generated as a result of insurance seekers stumbling onto one of the many websites All Web Leads maintains and submitting their personal information to request a quote. They never reuse old leads, and they have a generous return policy for bad leads.
• Filters: All Web Leads appears to refine their contact registry pretty well. Geographic locations are free, and for an additional cost, you can receive a comprehensive picture of each person: demographics, preexisting conditions, income and other details.
• Pricing: Because you pay per lead, pricing is rather steep. One quality annuity lead, for instance, will set you back $39.14. A long-term care lead costs $14.50, a senior health lead, $10.02. Pricey, yes. But if their leads are as reliable as they claim, the expense might be worth it.
• Perks: Dizzy Dean famously said, “It’s not bragging if you can do it.” All Web Leads certainly owns the rights to brag; they were ranked number one for conversion rate by the Leads360 Lead Industry Awards.
Insurance Leads 1-877-801-4717
• Nuts and bolts: Insurance Leads is a subsidiary of All Web Leads, so most of the information is simply repackaged to look like one of their competitors.
• Filters: Identical to All Web Leads.
• Pricing: Identical.
• Perks: All new customers receive 50 percent off a leads package when another one is purchased at full price.
Agent Recruiting Network 1-877-226-0361
• Nuts and bolts: Agent Recruiting Network (ARN) offers a whole host of marketing strategy solutions, including selling direct mail leads. They also provide direct mail and email service packages.
• Filters: All lists are “cleansed, validated, managed and refined on a daily basis.”
• Pricing: ARN has several packages to choose from. For a flat $350, you receive up to 3,500 records. You can also buy records by the thousand, but depending on the package, you must promise to buy so many thousands. The Bronze package, for instance, costs $80 per thousand, but you’re locked in to buy between 3,501 and 10,000 records. The premiere package is the Diamond. You get a thousand records for as low as $55 — but you’re obligated to buy over 50,001 of them.
• Perks: ARN has fast turn-around for agents in a hurry. Within 24 hours of purchasing a leads package, you receive an Excel spreadsheet loaded with contacts via email. If you buy a direct mail service package, postcards are sent out within seven business days.
• Nuts and bolts: Leadbot provides producers with organically generated life insurance and annuity leads. They use advanced search engine marketing and website analytics to discover the most motivated prospects, so you can rest assured that the leads aren’t completely cold.
• Filters: All prospects are between the ages of 30 and 79 and have a death benefit worth at least $100,000.
• Pricing: You pay per lead and can customize the type of lead you want. For example, a 45+ prospect in your state goes for $22. If you want a prospect who resides in your county, the price bumps up to $26. But if you want exclusive contact with this highly motivated, geo-targeted individual, the bill rises to $45.
• Perks: The prospects are “real-time,” meaning that you receive the contact information only of prospects whose interest in buying an annuity is at its hottest. ParasolLeads 1-888-778-0410
• Nuts and bolts: ParasolLeads sells only organic leads generated by their in-house online marketing specialists. You get exclusive rights, and they never resell leads. They also provide search engine optimization (SEO) services, meaning they’ll analyze your business or personal website to ensure that it’s reaching your target clients.
• Filters: Besides geo-targeting, ParasolLeads provides full customization of their leads at no additional charge.
• Pricing: All leads are exclusive, so the prices are steep. A Medicare supplement lead, for instance, will set you back $35. A life insurance lead, $45. And a long-term care insurance lead goes for 55 big ones.
• Perks: How does an A+ in Online Reliability sound? The Better Business Bureau recently conferred this honor on ParasolLeads, which guarantees every lead 100 percent. It’s clear that customers are satisfied.
First Annuity Source 1-888-478-0288
• Nuts and bolts: First Annuity Source specializes in setting appointments. They receive their leads from a third-party vendor that allegedly maintains around 5,000 websites that gather information from prospective buyers.
• Filters: If filters are in place, their website doesn’t elaborate.
• Pricing: You must contact them for details, which should raise a red flag.
• Perks: According to their website, all of their appointment setters have degrees in either economics or finance, so they should be conversant in personal wealth management issues. Also, you’ll have access to the voice recording of every conversation between an appointment setter and prospect.
The Leads Are Free 1-800-498-6581
• Nuts and bolts: The leads aren’t exactly free, but it’s a catchy name nonetheless. The Leads Are Free is a membership club, meaning you pay for leads packages on a monthly basis. Every week you receive up to 500 leads via email — 100 per day — which you can choose either to contact yourself or, for an additional charge, allow their call center to handle for you.
• Filters: Not with this much volume. Contact registries include only the basics: name, address, phone number and the like.
• Pricing: Packages are separated into “premium” and “regular.” The premium package, which includes 100 leads a day and call center service, costs $129.99 a month. The regular package, at $99.95 a month, also includes 100 leads a day but no call center service.
• Perks: Lots and lots of leads.
Has anyone used any of these or similar annuity and life insurance lead generation services before? How did it work for you?