Social marketing: Can you make it work for your business?

By Brett Anderson

St. Croix Advisors


Networking. Everyone knows it is a great way to expand professionally, but social networking — what is this? How does it help? And is it right for you?

The term social networking is relatively new, but the concept behind social networking has been around for decades. Social networking is purely networking in a more social way. And social networking is easier now than ever before.

In the days before social networking on the Internet, you would have had to physically go to group functions, meet people and follow up. Now it is as easy as going online and joining a website to meet people who are interested in meeting you.

People on the Internet want to connect and grow professionally as well as socially, you just need to figure out which sites are most beneficial for your networking goals. You can find an interest site anywhere from personal hobbies, business, medical and so much more. You just need to do your research and figure out the best use of your time, because it can be easy to get into a social networking rut.

Some goods sites to look into to start connecting with old friends, potential customers or fellow networkers are: LinkedIn, Facebook,