10 ways to lose respect on Twitter
By Amy McIlwain
Financial Social Media Marketing
On social media, we’ve all put our foot in our mouth at some point or another. In fact, I remember a time I got into a pointless disagreement with a follower of mine about the abbreviation of et cetera. Silly, right? At the time, I thought I was perfectly qualified in my sentiment. What I didn’t realize is that I was being petty — with the Twitterverse as my witness.
Like me, you probably have an idea of how to build a network and rapport on Twitter, but are you aware of the conversational mines you should avoid? Here are 10 ways to lose respect on Twitter.
1. Talking trash: Making negative comments about your competition/peers puts you on the fast track to losing respect. Avoid it at all costs. And don’t engage with other tweeters who do that.
2. Intense political and religious sentiment: There is a time and place for having politically and religiously charged conversations. And it’s OK to share your opinions on Twitter from time to time. But don’t over-saturate your feed with politically and religiously charged tweets. It may be turning away prospects without you even knowing it.
3. Narcissism: A while ago, I had a conversation with a client who openly stated, “It’s so annoying when you go to people’s Twitter homepage and all you see is tweets about them and/or their company.” This client isn’t the only one that feels this way. I know you are very interesting, but aim to mix up your tweets by promoting other companies/people too.
4. A lack of purpose: If your tweet falls outside of a purpose or strategy, reconsider posting it. Like your blogs, it’s important to keep your tweets purposeful, relevant, timely and concise.
5. Not giving props: If someone walked up and congratulated you on an awesome presentation, would you look at them and then walk away? I hope not! When people give you a shout out or RT your content, say thanks. Simple, but powerful.
See also: The art of thank you 6. Vacancy: Haven’t tweeted in a few weeks or months? This basically spells out “I don’t care” to your followers. If you don’t have time to post, outsource your social media, create RSS feeds, or delete your account until you can engage on a regular basis.
7. Not separating personal from ultra-personal: People don’t mind knowing about the birth of your precious new grandson, but they don’t want to hear or see the play-by-play of the messy delivery. Know how to separate the personal from the ultra-personal.
8. Getting into tweet fights: As a well-respected and well-known professional, it’s highly likely you’ll face criticism and/or opposing viewpoints from time to time. Let’s just say that many people are “vocal” on social media — and it may not always be in your favor. Don’t get into a tweet fight. Instead, express gratitude for their honesty and/or address their concerns. If their behavior gets out of control, flag their account.
9. Complaining: Don’t make your followers call the wambulance. Sure, there may be a time when you want to convey a sincere opinion that lacks positivity — that’s what social media is all about. But aim to be slow to complain and quick to be positive.
10. Being a billboard: Twitter wasn’t created for companies to post ads about their business. In fact, it was created so people — of all statuses and fields — could have real-time conversations about anything and everything. Don’t be a virtual billboard. Be conversational and create a personality.
Have you ever put your foot in your mouth on Twitter? If so, share your stories.