"I don't have time for social media."

By Amy McIlwain

Financial Social Media Marketing


It has been a busy week…and I mean BUSY week. I’m sure many of you can relate. It’s hard enough to filter the barrage of information coming through your own social networks everyday let alone worry about sending messages to your customers and followers.

So how do I have time to manage my clients’ social media campaigns effectively let alone my own? Luckily, tools called “social media aggregators” have risen to address this challenge. You may have heard of a few like TweetDeck, SocialOomph, or HootSuite. All are pretty similar and offer free versions that ought to do the trick for most. I’ve been a fan of HootSuite (although I’m starting to explore SocialOomphProfessional). Here are some of the ways aggregators can save you hours of time:
    1) Social media dashboard. This allows you to see all incoming newsfeeds on one screen. Facebook posts, Tweets, LinkedIn status updates, etc. can be viewed simultaneously without having to log on to each account.

    2) Keyword tracking. Create a stream that pulls in only the keywords you are interested in like “financial advisor” or “insurance agent". The best part is that you can limit it to your local community. This is a great way to find out who is looking for financial advice locally.

    3) Status update to multiple networks. Type in your status update or tweet and blast it out to LinkedIn, Facebook, Twitter, a Facebook Fan Page, or all of the above without logging on to each account separately. Don’t want to send it now? No problem! Most aggregators allow you to schedule your updates.

    4) Tracking. Shorten your URL’s with one click software and you’ll have detailed stats on all the clicks your link receives.
These are just a few of the many time savers "social media aggregators" can help you with. Check out my blog for a detailed HootSuite “How To” video and don’t be afraid to check out the other aggregators as well. I’ve heard good reviews on all, but this is just the one I started using first.