Fourth quarter 2011 indexed insurance sales

By Sheryl J. Moore

Moore Market Intelligence


Indexed annuity

The Indexed Sales & Market Report, fourth quarter 2011 shows fourth quarter 2011 indexed annuity sales were $8295 million, compared with sales of $8.3 billion for the fourth quarter of 2010. Fourth quarter indexed annuity sales were down nearly 5 percent when compared with the previous quarter, and down just under 1 percent when compared with the same period last year.

This was the fourth consecutive record year for indexed annuity sales, topping the previous 2010 record by 0.13 percent

. Total 4Q2011 indexed annuity sales were $8,295,809,681.

The top 10 indexed annuity carriers for the fourth quarter:
    1. Allianz Life
    2. Aviva
    3. American Equity
    4. GAFRI
    5. Midland National Life
    6. Security Benefit Life
    7. Jackson National Life
    8. North American Company
    9. Fidelity & Guaranty Life
    10. Lincoln National Life
Average commission The average agent commission was 6.33 percent.

Leaders by channel

Agency- Allianz Life

Bank- Jackson National Life

Wirehouse- Jackson National Life

Career- Aviva

Total 2011 indexed annuity sales were $32,387,045,360.

The top 10 indexed annuity carriers for 2011:
    1. Allianz Life
    2. Aviva
    3. American Equity
    4. GAFRI
    5. North American Company
    6. Lincoln National Life
    7. Midland National Life
    8. Jackson National Life
    9. ING
    10. Security Benefit Life
Indexed life

Sales of indexed life for the fourth quarter of 2011 were $321 million, compared with sales of $221 million for the fourth quarter of 2010. Fourth quarter indexed life sales were up nearly 29 percent when compared with the previous quarter, and up over 45 percent as compared to the same period last year.

It was both a record-setting quarter and a record-setting year for indexed life sales. In addition to hitting record sales for the fourth consecutive year, indexed life sales for 2011 blew the previous 2010 record out of the water by nearly 40 percent.

Total 4Q2011 indexed life sales were $321,159,831.

The top 10 indexed life carriers for the fourth quarter:
    1. AXA Equitable
    2. Aviva
    3. Pacific Life Companies
    4. AEGON Companies
    5. National Life Group (NL/LSW)
    6. Lincoln National Life
    7. Penn Mutual
    8. Minnesota Life
    9. Allianz Life
    10. American General Life Companies
Average target premium

The average target premium paid was $6,499.

Leaders by channel

Agency- Pacific Life Companies

Bank- N/A

Wirehouse- AXA Equitable

Career- AXA Equitable

Total 2011 indexed life sales were $973,976,612.

The top 10 indexed life carriers for 2011:
    1. AXA Equitable
    2. Aviva
    3. Pacific Life Companies
    4. AEGON Companies
    5. National Life Group (NL/LSW)
    6. Minnesota Life
    7. Penn Mutual
    8. National Western
    9. Midland National Life
    10. Lincoln National Life
According to our estimates, indexed life sales will exceed a record $1 billion of target premium in 2012!