Are you afraid of your own success?

By Jeffery Hoyle

Emphasis Marketing & Communications


Are you familiar with the old saying, "Be careful what you wish for because you just might get it?" Most of us have heard that a time or two, but when it actually becomes a part of our lives in a very real way, the results can be quite daunting. Sure, the reason we do what we do is for success, financial security, and all the good stuff that goes along with hard work. But, when we can actually see the light at the end of the tunnel, sometimes the first instinct is to run the other way.

All you do in your business is done in order to lay a foundation for the future. In a lot of ways, your business is like building a wall. With each brick, the foundation is laid, and with each brick a new height is attained... but at what point are your new heights too high?

I recently worked with a client on developing a very simple starter marketing plan. Old school it may be, but a direct mail campaign can still be a most effective tool in branding and marketing your business. For this particular client, we developed a series of five mail pieces with each one telling a bit more of the story than the one before. By the time we had launched the final phase of the campaign, my clients' phone was ringing off the hook and he had more business then he knew what to do with. Mission accomplished? You would think so, but that's not exactly how it worked out.

The client -- for lack of better words -- freaked out. He felt his business wasn't equipped to handle the volume of new business coming in the door. His small staff was slammed, nerves were frazzled, and it was just not as he had imagined it would be. Be careful what you wish for, right?

The good news is I was able to talk my client off the ledge. Once we peeled back the layers of his concern, we found that fear was the root. He feared the surge in business, but it was more a fear of not being able to provide the same quality of service that he had before the business explosion. One of the things I had advised him about was how small steps can still win the race. His level of service didn't have to suffer, and neither did his clients. By slowly and methodically working with each client's problems and concerns, he was able to reap the benefit of his marketing efforts and build a larger, more satisfied, and stronger client base. Even in an economically challenging time, he was able to help more clients feel at ease where there retirement was concerned, and at the end of the day, that was his ultimate goal anyway.

Remember, don't get run down by the freight train that is your success. All your efforts, your plans, and your sacrifices shouldn't be for naught. You have worked too hard to see all you've attained fall by the wayside. Don't be afraid to expand the horizons of your business and look to the next level.

The moral of the story? Don't be afraid of your own success. The reason you are in your chosen business is to be a success, not a failure. Along the way, the success of your business will ebb and flow, but when the flow comes, be prepared. Above all else, don't panic. Like my grandmother always used to say, things work out in time. Maybe not today, maybe not tomorrow, but at some point, all will be right with your world.

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