Social media advice for advisors: Get online, and make some infographics

By Emily Hutto


I am a sucker for infographics, especially when they relate to social media. The world of online networking is constantly evolving, and I count on infographics like the one I found today to give me relevant information about the industry.

A study of U.S. hospitals and consumers on generated the results for an infographic you have to see: It’s called “How Are Healthcare Professionals Using Social Media?”

Here are the summarized results:

1,229 hospitals participated in a social media survey that found:
  • 12 percent of hospitals maintain blogs
  • 46 percent have LinkedIn profiles
  • 47 percent have YouTube channels
  • 66 percent have Twitter accounts (Florida hospitals have the most Twitter accounts.)
  • 76 percent of them have Foursquare
  • 87 percent have Facebook profiles (New York hospitals have the most Facebook accounts.)
1,060 consumers participated in a survey to determine how comfortable they were with their providers seeking advice from online communities to help better treat their conditions. That survey found:
  • 9 percent of consumers are very uncomfortable
  • 14 percent are uncomfortable
  • 23 percent don’t care
  • 37 percent are comfortable
  • 17 percent are very comfortable
If more than 50 percent of consumers are comfortable with their providers seeking advice from online communities, it seems there might soon be a significant jump in that first set of numbers. Why wouldn’t hospitals blog and create other social media channels?

This infographic demonstrates the point that ProducersWEB contributors constantly try to drive home: If advisors don’t have social media, they need it. It’s an almost instant and proven-effective means to communicate with their target audiences.

Advisors might also want to consider creating infographics for their blogs and other social media channels, and not just because I’m personally biased toward them. It turns out that infographics shared on Twitter get 832 percent more retweets than images and articles. They also get more shares on Google+, LinkedIn and StumbleUpon, according to research done by All Twitter, presented, of course, as an infographic.