Your mantra from 2013: "Go do it"
By Jeffery Hoyle
Emphasis Marketing & Communications
Taking risks is scary, but risk needs to be taken to remain relevant. And if we let the fears about “what if” and "what might" outweigh those risks, we are destined to stay stagnant.
Well, another year has come and gone. It seems the time just flies by, doesn't it? It’s true, especially when it comes to business. Sure, we go through the grind from day to day — from the mundane to the spectacular. And still we take it all in stride. But how do we take the mundane out of the equation, and make every day spectacular?
At a New Year’s Eve party celebrating the end of 2012, I thought of a question. Well, I can’t actually take credit for the question, but it seemed like a good question to consider on the eve of a new year. In theory, the question was simple: "What would you do tomorrow if you knew you would not fail?" The challenge to the question was this: to just go out and do it.
In business, we live in fear that we will in some way fail. Fail to meet quotas, fail to provide adequately for staff, and fail to make enough money. Failure looms like a vulture waiting to pick clean a carcass. However, by dwelling on these fears of inadequacy, we oftentimes neglect the bigger picture and forget to look at what we do right. That’s where the focus needs to be for 2013.
Taking risks is scary, but risk needs to be taken to remain relevant. And if we let the fears about “what if” and "what might" outweigh those risks, we are destined to stay stagnant. So, be bold, be daring and take chances. From failure comes knowledge, but from success comes even greater rewards. I had a conversation with a client just the other day. She was concerned that while 2012 had been a great year of growth and expansion, 2013 might spell the end of her business as a result. Throughout the conversation, I picked up on the fact that it was not really her fear of failure that was weighing on her — it was her fear of success. As I have mentioned in this column before, oftentimes, we are our own biggest deterrent from reaching the next level. These fears, be they rational or irrational, can cloud our path and make the next move seem almost insurmountable.
But what is the best way to avoid this trap? By simply getting out of our own way. If we focus more on the positive aspects of our business, the negative will take a less prevalent place in our day-to-day thoughts.
Now that’s not to say that the negatives in our path are going to magically go by the wayside — quite the opposite. Still, by adopting a more “glass is half full” attitude about our business, the downside will still be a downside, just a less pressing one. Shifting focus onto the positive doesn’t make the negative go away, but it does take away some of the stress over it.
I’m reminded of a quote by the Greek philosopher Aristotle: “It is possible to fail in many ways, while to succeed is possible only in one way.”
But what the heck does that mean? Simply what I've been saying: To take the approach that whatever you set out to do, you cannot fail, and to go forward and do it. As I said, it’s a simple concept, but a tough nut to crack. Think you have what it takes to adopt this approach in 2013?
Then go do it!