Social media marketing is establishing beachheads in the insurance and financial industry with rudimentary sales campaigns. The value of social media is ever increasing in brand awareness, as well as basic relational communication — benign enough to be approved by compliance. While it’s true that most communication is of a personal nature with no product or planning aspects, it is increasingly an indirect way to develop community name recognition with soft sell promotion that isn’t advertising, just relationship development.
Steve and Amy McIlwain escort you through social media boot camp. Amy is a national social media columnist and president of Financial Social Media.
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Steve Savant is the host of the daily producer show, Let’s Get Down to Business, and the weekly consumer show, Steve Savant’s Money, the Name of the Game. Steve is the number one online author and videographer of insurance content. During his 30-year career in the financial services industry,... More
Steve Savant recently shared that Face Book & Twitter love the NCAA March Madness Basketball Tournament. Attract online consumers, e.g. "2014 March Madness: Know your brackets? Knowing what marginal tax bracket you're in can help you manage your tax bill."