Often financial advisors look and sound the same to consumers. The financial and insurance industries have adopted virtually the same marketing mantras. The corporate names are different, but the branding is quite similar. Discovering a distinctive characteristic in your practice can cut your business out of the pack, so you can profit from the differentiation.
Chuck Hollander addresses the differentiators that can separate your practice from others.
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Steve Savant is the host of the daily producer show, Let’s Get Down to Business, and the weekly consumer show, Steve Savant’s Money, the Name of the Game. Both shows are sponsored by Ash Brokerage. Steve is the #1 online author and videographer of insurance content. Steve has been cited on FO... More