Charitable giving and getting your neighborhood seeking your advice — The marketing campaign series

By Steve Savant

Ash Brokerage Corporation


Charitable/philanthropic giving — The high wealth client operates from a totally different perspective to the rest of benevolent givers. They want to bring "meaning" to their money. Where do these individuals gather and how can you practically deploy a philanthropy focus in your practice to befriend, intrigue and secure these clients? The actual steps in securing their commitment to reviewing their estate plans with you will be shared. Steve and Anthony escort you through the concept and tactical use of targeting the locations where the wealthy gather.

Getting your neighborhood seeking your advice — From food bank drives to Halloween pumpkin carving competitions, it’s all available to you to have 50 families right on your block seeking you out. Movie nights for adults using MDRT and other recommended movies also bring area families into your office. Steve and Anthony love this segment because it’s such a win-win campaign for everyone involved and it’s a low cost marketing strategy.